Welcome to Once upon a GFX, the destination for photographers, creatives, and gearheads who want to see just how far the Fujifilm GFX100RF can go. Whether you’re pushing pixels in studio portraiture, chasing light in landscape photography, or testing dynamic range in low-light street scenes, we’re here to document the journey.

Our mission is simple: push the GFX100RF to its limits across every genre imaginable — from fashion to astrophotography — and share everything we learn along the way. You’ll find hands-on field tests, brutally honest reviews, deep dives into workflow, and thoughtfully curated articles about accessories that enhance or hinder the GFX experience.

If you’re shooting with medium format and want to get the most out of your GFX100RF — or you’re just obsessed with cutting-edge imaging — this is your new creative home. Let’s push boundaries together.